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	<title>Write Winning Adwords &#187; write adwords ads</title>
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	<description>How to Place Cash Pulling Copy on Google.com</description>
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		<title>Ten Tested Tips to Write Winning Adwords Ads</title>
		<link>http://www.writewinningadwords.com/adwords-copy-process/ten-tested-tips-to-write-winning-adwords-ads</link>
		<comments>http://www.writewinningadwords.com/adwords-copy-process/ten-tested-tips-to-write-winning-adwords-ads#comments</comments>
		<pubDate>Thu, 18 Dec 2008 04:25:43 +0000</pubDate>
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				<category><![CDATA[adwords copy process]]></category>
		<category><![CDATA[write adwords ads]]></category>

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		<description><![CDATA[1. Keyword research is CRITICAL. Do this right and the ads are easy to write.
2. Use the keywords in the headline &#8211; if possible.
3. Focus on BENEFITS. Your readers want to know what&#8217;s in it for them. They don&#8217;t care about features.
4. The only goal of the ad is to get the click. Leave the [...]]]></description>
			<content:encoded><![CDATA[<p>1. Keyword research is CRITICAL. Do this right and the ads are easy to write.</p>
<p>2. Use the keywords in the headline &#8211; if possible.</p>
<p>3. Focus on BENEFITS. Your readers want to know what&#8217;s in it for them. They don&#8217;t care about features.</p>
<p>4. The only goal of the ad is to get the click. Leave the heavy selling to the landing page.</p>
<p>5. A strong Call to Action will entice more people to click.</p>
<p>6. Scarcity works. Limit time, quantity or something else to overcome people&#8217;s natural tendency to procrastinate.</p>
<p>7. Believe It Or Not, Camel Caps Work!</p>
<p>8. Your keyword in your Display URL makes it stronger.</p>
<p>9. Tracking codes in your destination URL help you determine which keywords and ads are producing best.</p>
<p>10. TEST, TEST, TEST! Always test one ad against another for higher returns.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/write+adwords+ads' rel='tag' target='_blank'>write adwords ads</a></p>

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