– from Russ Banister — Adwords Copwriter –

Tired of Paying Google
For Poor Results? Learn to Write Cash-
Pulling Ads that Convert Like Crazy
www.WriteWinningAdwords.com

Knowing the magic words that drive people to click on your ads can be the difference between online success and failure. Once you understand exactly what motivates people to click the ads, you’re on your way to harnessing the power of Google.

Almost every guru tells you to use Google Adwords to bring traffic to your website. And some go as far as to show you how to set up campaigns, manange keywords, even track results. But hardly anyone will show you how to write an ad that works within the constraints of the Google format.

This website is for those who want to learn more about how to create ads that turn browsers into buyers!

Turns out more people are typing in longer search phrases (5 or more words) and fewer people are typing in short phrases of one or two words.

Looks like people are figuring out that the more accurate their search starts the better the search results.

Which is good news for all of us that use Adwords to generate cash. Long tail keywords tend to cost less than those big generic one and two word phrases. So now we can expect to see more relevant traffic looking for what we have to offer.

The downside to that is your landing page and offer must really meet the criteria or the searcher is gone. So you still need to know how to write compelling copy that engages your visitor. At the very least. And converts them to the next action.

Interesting info you need to know.