Ten Tested Tips to Write Winning Adwords Ads
1. Keyword research is CRITICAL. Do this right and the ads are easy to write.
2. Use the keywords in the headline – if possible.
3. Focus on BENEFITS. Your readers want to know what’s in it for them. They don’t care about features.
4. The only goal of the ad is to get the click. Leave the heavy selling to the landing page.
5. A strong Call to Action will entice more people to click.
6. Scarcity works. Limit time, quantity or something else to overcome people’s natural tendency to procrastinate.
7. Believe It Or Not, Camel Caps Work!
8. Your keyword in your Display URL makes it stronger.
9. Tracking codes in your destination URL help you determine which keywords and ads are producing best.
10. TEST, TEST, TEST! Always test one ad against another for higher returns.