Address a Problem Your Prospect Already Has
Here’s a little tip from my fellow British Columbian, Derek Gehl…
Your ad groups should contain only keywords that focus on a single intent or problem statement. The example he gave was separating ad groups for “vitamin enriched bird food,” “organic bird food” and “canary food.”
Then the ads you write for each of these ad groups should address the intent or problem the searcher is querying. Each as should use slightly different wording to address the same problem.
Create landing pages for each ad group to address the problem raised by the ad. This will ensure a high Quality Score which lowers your click costs and raises the position of your ads.
June 1st, 2010 at 3:50 am
the landing pages practices really are a interesting technique.
July 1st, 2010 at 9:36 am
It’s a nice blog,I like it