An interesting observation about long tail keywords
Just read a fascinating article from Marketing Profs talking about keyword stats.
Turns out more people are typing in longer search phrases (5 or more words) and fewer people are typing in short phrases of one or two words.
Looks like people are figuring out that the more accurate their search starts the better the search results.
Which is good news for all of us that use Adwords to generate cash. Long tail keywords tend to cost less than those big generic one and two word phrases. So now we can expect to see more relevant traffic looking for what we have to offer.
The downside to that is your landing page and offer must really meet the criteria or the searcher is gone. So you still need to know how to write compelling copy that engages your visitor. At the very least. And converts them to the next action.
Interesting info you need to know.