Make Your Ads Stand Out in a Crowded Market
Thousands of new advertisers are discovering the value of running PPC ads. Because of this, and limited knowledge about how to write good Adwords ads, many markets are filled with ads that have a similar look and feel.
It’s like everyone is copying everyone else’s ad.
Which gives you, the savvy ad writer, a distinct advantage. All you have to do is find a way to stand out in your market. Here are a few ways that you can use to draw clicks to your website while leaving your competition in the dust…
- Be aggressive: Study other markets for ideas. Highly competitive markets can reveal some effective ads that you can transfer the main concepts to your market.
- What is working in other media? Did you realize magazines spend fortunes writing cover headlines? Take all this high-priced research and use it to craft your ads and you’ll undoubtedly raise your CTR and conversions. Also, take a pad of paper and a pen (or your trusty notebook) and make notes during those infomercials. Advertisers pay a lot of money to create the right calls to action for their products. Jot them down and modify them for your own campaigns.
- Try techniques that engage people in subtle ways. Use alliteration, rhymes or other clever word tricks to attract attention in crowded marketplaces.
Here is an interesting article that talks a little more about the specifics of some of these techniques. It’s written by Shane at semvironment. http://www.semvironment.com/the-invasion-of-the-text-ad-clones/